UNICERA İstanbul Ceramics Bathroom Kitchen Exhibition, Turkey's largest trade fair in its field, was held with the participation of 91 thousand 502 visitors of which 18 thousand 358 were international visitors from 130 countries.
Sector professionals from 130 countries including Bulgaria, Kosovo, Macedonia, Moldova, Albania, Israel, and Palestine showed great interest in the new products and collections presented by 1200 leading brands in the ceramics industry.
UNICERA İstanbul Ceramics Bathroom Kitchen Exhibition, the world's second largest in its field, was held at CNR Expo. A total of 91 thousand 502 visitors of which 18 thousand 358 were international visitors from 130 countries have participated in the exhibition. Industry leaders from Italy, Spain, Germany, Portugal, Egypt, India, China, Taiwan, Serbia, and Iran were present in the exhibition alongside the Turkish companies. In addition to the ceramic industry, bathroom, and kitchen products which have a total market size of more than 3 billion dollars came together with the world at UNICERA. A vast variety of product groups such as floor-wall coverings, ceramic processing technologies, decorative products, packaging, and storage were exhibited together.
Abundance of international visitors
The exhibition was organized by Istanbul Trade Fairs, a CNR Holding company, in cooperation with the Turkish Ceramics Federation (TSF) and the Trade Association for Sanitary and Building Supplies (TIMDER) and took place on 100 thousand square meters area. Ali Bulut, the CEO of CNR Holding, stated that they were highly pleased with the international interest in the exhibition and added, "This year was a record year for UNICERA. There was a significant increase both in the number of visitors and in the size of the exhibition area. As with every fair, our goal in UNICERA is to provide the greatest support to our country's exports. In this respect, we have worked hard to increase the number of international visitors which we had exceeded our targets. There was great interest in the new products and collections presented by 1200 leading brands. The exceptionally exquisite and uniquely designed stands of the exhibiting companies deeply impressed the international buyers."
"UNICERA has served to establish many new partnerships"
Stating that their biggest goal in UNICERA was to compensate for domestic market shrinkage through exports, Aydın Eşer, the CEO of TİMDER, said, "We had the chance to hear how satisfied were the exhibitors with the increased number of international visitors. One in every four visitors in the exhibition was international. The increase in the number of international visitors generates foreign exchange inflow due to the increase in exports. When we look at the result, UNICERA has served to establish many new partnerships which will reflect positively in the export figures."
Noting that the industry's interest in the exhibition had increased parallel to the development in the ceramic industry, Erdem Çenesiz, the CEO of TSF, said, "We expect even more increase in the number of international visitors in 2020. Our aspiration is to see UNICERA as the world's largest exhibition in ceramics and bathroom products."
Huge interest to the world-renowned designers
In the seminars organized within the scope of the exhibition where 2020 trends were determined, the world-renowned designers from Italy, Spain, Morocco, and Germany shared their experiences and the new trends of the year with the leading companies, architects and architecture students. Notably, the bilateral meetings held between the exhibitors and the designers provided essential clues that will shape the future of the Turkish ceramics industry. The architecture students from 68 universities from around Turkey showed great interest in the seminars given by prominent designers such as Giuseppe Scutellà, Carlo Ciciliot, Paolo D'arrigo, Valentin Garcia, Johan Dück, Hicham Lahlou who have made their mark in the field of design.