Countdown to UNICERA İstanbul Ceramics, Kitchen, Bathroom Exhibition, which has the distinction of having the highest brand value in Turkey, has begun. A total of 85 thousand buyers, including 20 thousand foreigners, from 130 countries, will participate in the exhibition that will take place at CNR EXPO Yeşilköy on February 5-9.
UNICERA will be hosting a multitude of products such as bathroom products, floor-wall coverings, ceramic processing technologies, kitchen products, decoration products, packaging, and storage. 350 companies that shape the industry will exhibit over 1200 brands on 100 thousand square meters exhibition area.
UNICERA, the largest specialized trade fair in Turkey, is organized by CNR Holding company Istanbul Trade Fairs in cooperation with the Turkish Ceramics Federation (TSF) and the Trade Association for Sanitary and Building Supplies (TIMDER).
The exhibition is supported by the Spanish Association of Bathroom Equipment (ASEBAN), Association of Italian Manufacturers of Machinery and Equipment for Ceramics (ACİMAC), Confindustria Ceramica Italia (EDI. CER. SPA.) Italian Trade Agency (ITA). Close to 100 commercial attaches of 38 embassies such as Germany, Austria, Belgium, Brazil, France, India, UK, Iran, Spain, Italy, Malaysia, Pakistan, Peru, Portugal, and Russia also provide exhibitor and visitor support to the exhibition which also receives the support of the Ministry of Trade.
UNICERA WILL HELP THE CERAMIC INDUSTRY GROW FURTHER
The ceramic industry, which has reached a size of 3 billion dollars with its price advantage and high-quality production, will continue its growth trend in the coming period with the UNICERA Exhibition.
In 2017, CNR Holding launched the Business Intelligence Agency (BIA), the most substantial investment in the Turkish trade fair sector with the aspiration to increase the number of foreign buyers in the exhibitions it organizes. With this system, foreign buyer numbers have increased by 50% in the fairs held in 2018. With the Global Market Intelligence System implemented with the support of CNR Holding International Business Development Department with an investment of eleven million dollars, professional buyers from all over the world, especially the major buyers who have not yet entered the Turkey market, have been invited to UNICERA. These buyers will meet with Turkish companies in line with their needs. With the contribution of the BIA (Business Intelligence Agency) system, CNR Holding aims to achieve a 50 percent increase in the foreign buyer number at UNICERA this year.
THE SEMINARS WILL SHAPE THE FUTURE OF THE INDUSTRY
UNICERA Exhibition showcasing many product groups such as bathroom products, floor-wall coverings, ceramic processing technologies, kitchen products, decoration products, packaging, and storage will be hosting the latest products and services of the brands that shape the industry.
Companies from Italy, Spain, Germany, Portugal, Egypt, India, China, Taiwan, Serbia, and Iran will exhibit their latest products and models at UNICERA. The exhibition will also host a large number of events including seminars closely related to shaping the future of the industry. Designers will share their expertise in the Design Talks:
• Geometric Design versus Organic Design - Giuseppe Scutellà, Italy
• New Design Solutions for New Consumer Needs - Carlo Ciciliot, Italy
• Design Diversity in Small and Large Industries - Antonio BULLO, Italy
• From the Signs to the Senses - Paolo D'arrigo, Italy
• The Background of an International Design - Hicham Lahlou, Morocco
• The Bathroom Accessories Design Evolution, the Importance of Design in the Bathroom - Valentin Garcia, Spain
• Design is not a layer on top of your products - Bern Donadeu, Spain
• Smart Toilets - The Future of Health - Johan Dück, Germany
Visitors participating in the design talks will get the chance to see the designs of the famous designers at the Art Gallery which will be open throughout the exhibition.