UNICERA broke the record for international visitors

Turkey’s largest specialized tradeshow UNICERA İstanbul Ceramic, Bathroom, Kitchen Fair has hosted 73.281 professional visitors, with 8.012 of them being international visitors. This record-breaking 21% increase in international visitors gave satisfaction to the Turkish ceramics industry.

Stating that the fair was an organization that has shown the power of Turkish ceramics to the world, Seranova Seramik Chairman of the Board Hasan Hilmi Alper added, “This year, the fair is organized at CNR EXPO for the first time. We had some questions in our minds. However, I have never seen such a crowd at UNICERA before. We had so much interest for our stand that we were not able to rest for a second. In addition to the strength of CNR EXPO, the attributes of our designs had part in this.”

After remarking that the industry had an export volume of 1,5 billion dollars, TİMDER (Plumbing and Construction Materials Association) President Ertan Sapankaya mentioned; “We are the manufacturing base for Europe as an industry, coming third right after Italy & Spain. We aim to move to the second place.

UNICERA İstanbul Ceramic, Bathroom, Kitchen Fair, where innovative products of the ceramics industry has finished. Organized at CNR EXPO Yeşilköy, the fair was visited by 73.281 professionals, with 8.012 of them visiting from abroad. The fair came to fruition with the attendance of industry professionals from 126 countries including U.S.A., Germany, Italy, France, England, Spain, China, Russia, India, Poland.

The fair brought joy to the ceramics industry

Declaring that UNICERA was like a celebration feast, Ege Seramik General Manager Göksen Yedigüller told “This year’s UNICERA, in one word, was a feast. Especially, the location was excellent for both national & international visitors. We attented to our customers from daybreak to evening, without having a chance to sit down. Our new creations were approved by our customers and turned into sales. In this context, we are very pleased with the fair.

“I have never seen such a crowd at UNICERA before”

Seranova Seramik Chairman of the Board Hasan Hasan Hilmi Alper mentioned that the fair was an organization that has shown the power of Turkish ceramics to the world, and said “This year, the fair is organized at CNR EXPO for the first time. We had some questions in our minds. However, I have never seen such a crowd at UNICERA before. We had so much interest for our stand that we were not able to rest for a second. In addition to the strength of CNR EXPO, the attributes of our designs had part in this.”

UNICERA never attracted so many international visitors

Mentioning their goal is to completely generate international leads,Affan Uygun fromBelinza Banyo has remarked “Due to the recent turmoil in our country, we feared that international attendance would not be that high. However, we have seen that we were wrong. UNICERA never attracted so many international visitors. We thank CNR EXPO very much.”

Many international visitors took interest in the fair

Kütahya Seramik Technical General Manager Associate Celal Üstündağ has marked: “UNICERA, in one word means ‘excitement’ for us. Our expo center has changed this year. However, our transportation opportunities, attendees & visitors are excellent. We joined the fair with the goal of more export. I can say that we reached that goal because many international visitors took interest in the fair.

A fair that is organized excellently

Borja Fernandez from the Spanish Embassy has expressedthat“I am here on behalf of Spanish companies to introduce Turkish ceramics industry and have Spanish buyers visit next year. UNICERA has expressed “excellence” for me this year. It is organized excellently, I hope many Spanish companies will take place in this fear next year”.

UNICERA received full marks from international visitors

ASEBAN (Spanish Bathroom Equipment Foundation) representative Sergio Gonzales stressed that the fair was like gateway for the Asian markets, and told “I have seen attendance not only from Turkey, but various countries like Italy and Germany. We have witnessed the quality production of Turkish ceramics industry.”

Export volume of 1,5 billion dollars

Evaluating the fair & the industry, TİMDER (Plumbing and Construction Materials Association) President Ertan Sapankaya stressed Turkey being the ceramic manufacturing base for Europe, told “Concerning ceramics industry, we are the third right after Italy & Spain. We aim to move to the second place. Ceramics industry has an export of 1,5 billion dollars with high added value. I have discussed with companies that have joined UNICERA. They have told me that they are pleased with the interest of the foreigners. We await an increase in industry exports depending on the fair.

“The Chinese are here in the fair to copy the Turkish ceramics technology”

Ertan Sapankaya has said “We have come together with the foundation managers of our Spanish counterparts. We have negotiated with them. They will be bringing even more visitors for next year’s UNICERA. Emphasizing that Chinese attention to the fair was also high, he told “The Chinese do not have ceramics large in size. The reason they are here in the fair are both that and to copy the Turkish ceramics technology. This shows our strength”. Sapankaya also remarked “The helicopter crash of Eczacıbaşı Group has impacted us deeply. I want to emphasize again that we are deeply saddened as the industry.”

This year witnessed the bilateral negotiations between participant companies and buyer delegations with representatives of important companies from 40 countries in the B2B matching program for the first time. UNICERA was realized with the support of Istanbul Trade Fairs (ITF), a CNR Holding company, Turkish Ceramics Federation (TSF) and Plumbing and Construction Materials Association (TIMDER). The fair was held on 60,000 square meters of area with the participation of over 1,000 brands, hosting 15 foreign participant companies including Germany, Italy, Portugal, China, Taiwan, Hong Kong, India, Iran; showcasing new products and models.

With best regards

For more info:

Kaan BULUT +90 534 573 51 68
CNR EXPO UNICERA Marketing Manager